Cricket
BCCI launches ITT for bilateral media rights
The Board of Control for Cricket in India (BCCI) has launched an invitation to tender for its media rights to India's bilateral matches in a six-year cycle from 2023-24 onwards as it seeks to follow on…
Major League Cricket settles on Willow for initial growth
Major League Cricket, which held the final of its inaugural edition last night, opted to seal a five-year media rights deal with Willow TV in the absence of strong competition.
Ashes proves worth to Sky and Nine with record live audiences
The thrilling 2023 Ashes series have produced valuable returns for their national media rights-holders, drawing record audiences to Sky Sports in the UK and providing bumper ratings late into the night for Australia’s Nine Network.
Viacom18 pays up for non-exclusive digital rights to India’s Caribbean tour
Viacom18-owned OTT platform JioCinema is showing India’s current tour of the West Indies after sublicensing co-exclusive digital rights in India from FanCode for a significant fee.
Major League Cricket adds CBS Sports Network, Sling TV as domestic rights-holders
Major League Cricket (MLC), the first professional T20 cricket league in the United States, has further enhanced the broadcast offering in its home market through deals with the CBS Sports division of…
MLC secures five-year Willow deal, international distribution
Major League Cricket has announced a domestic media rights deal with subscription broadcaster Willow TV and a series of international media rights agreements ahead of its inaugural season
LPL and MLC deals indicate tough Indian market for international T20 leagues
Recent deals in India for the Lanka Premier League and the new US-based Major League Cricket show there is no growing appetite for second- or third-tier T20 leagues from broadcasters in the market.
Ary lands Major League Cricket rights in Pakistan, opening game a sellout
Ary, the pay-television broadcaster in Pakistan, has acquired media rights in the country to the inaugural edition of the US-based Major League Cricket tournament
Viacom18 secures Major League Cricket rights
Media group Viacom18 has secured rights in India to the inaugural edition of the US-based Major League Cricket tournament
Star bags Lanka Premier League rights
Media group Disney Star has secured exclusive rights in the Indian subcontinent and the Middle East and North Africa to the Lanka Premier League T20 tournament
Rush Sports secures Cricket West Indies digital rights
Pay-television broadcaster Rush Sports has secured exclusive Cricket West Indies (CWI) digital rights for 18 months, from June 2023 to November 2024
Sky Ashes audience breaks UK pay-TV record
The gripping first match of the 2023 Men’s Ashes series was the most-watched home Test in the UK since Sky took England’s home fixtures behind its paywall in 2006.
IPL digital ad revenues up almost 3x on last year: Viacom18’s Jayaraj
Anil Jayaraj, Viacom18’s chief executive officer for sports, has told SportBusiness Media that domestic digital advertising revenues from the 2023 Indian Premier League were almost three times higher than last year.
BBC retains ECB live audio rights to 2028
The BBC, the UK's public-service broadcaster, has renewed its long-running live audio rights deal with the England and Wales Cricket Board (ECB) until 2028
Seven draws 500,000 for World Test Championship win
More than 500,000 people saw Australia win the ICC World Test Championship final on free-to-air channel Seven
Disney turns to free mobile streaming of cricket in India
Indian subscription OTT service Disney+ Hotstar has detailed plans to provide free-to-air coverage of this year’s Cricket World Cup and Asia Cup for smartphone users.
FanCode sublicenses India’s West Indies tour to JioCinema
Viacom18-owned OTT platform JioCinema will provide coverage of the Indian cricket team’s upcoming tour of the West Indies after agreeing a sublicensing deal with online streaming platform FanCode.
Multiple sponsors sign on for Disney Star’s coverage of WTC final
Pay-television broadcaster Disney Star has secured 28 sponsors for its coverage of India’s meeting with Australia in the World Test Championship (WTC) final.