Golf

LIV Golf has launched its streaming service on LG smart TVs through a link-up with end-to-end streaming and OTT technology provider ViewLift

German automotive manufacturer BMW has signed a new agreement with the Ryder Cup that will allow drivers of its cars to watch this year’s edition of the golf tournament from inside their vehicles.

NBC Sports' coverage of the 2023 US Open was the most-watched edition of the event since 2019, highlighted by a nine-hour broadcast of the final round averaging 6

The European Tour has maintained its multi-broadcaster approach in Germany, Austria and Switzerland, substituting its digital rights deal with Discovery for an agreement with DAZN.

Polish media group MWE Networks has agreed a rescue deal for Golf Channel Polska, a platform operated under licence from NBCUniversal, owners of Golf Channel in the US

Streaming service Netflix is reportedly in talks to enter the live sports broadcast market through the creation of a celebrity-driven golf tournament featuring professional golfers and Formula 1 drivers

Sky Sports agreed a three-year extension with the USGA, along with its agency Pitch International, for rights to the US Open after the parties came to a late agreement over the fee.

The PGA Tour and LIV Golf had been in bitter conflict until yesterday's announcement. SportBusiness Media examines the key reasons for the about-turn.

The PGA Tour, DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) are to merge commercial operations under common ownership in a shock tripartite agreement that ends all pending litigation r…

DAZN has acquired live subscription OTT rights to golf’s DP World Tour in Germany, Austria and Switzerland and will share streaming exclusivity with Sky Deutschland, the long-running broadcaster of th…

LIV Golf has announced plans to live stream all of its tournaments on YouTube in international markets, including pay-per-view streaming in four countries where rights deals are already in place

The final round of the PGA Championship recorded the worst viewership for the event in 15 years on CBS in the United States. Just 4

UK pay-television broadcaster Sky Sports has agreed a three-year extension to its rights deal with the United States Golf Association (USGA), a contract that includes men’s and women’s majors the U.S. Op

Pay-television broadcaster Sky Deutschland has reduced its rights fee for the European Tour and Ryder Cup after passing up the opportunity to regain exclusivity to the golf properties.

Augusta National, Inc. (ANI), the business arm of Augusta National Golf Club, home of US major The Masters, has extended its licensing agreement with digital asset management, licensing and metadata solutions provider Veritone.