Golf
PGA Tour looks to build out international sales team with top APAC hire
The PGA Tour has begun the search for a senior media rights executive with experience across the Asia-Pacific region, following a decision taken at the start of the year to manage the sale of its international media rights in-house.
Sky pays uplift to renew PGA Championship till 2026
Pay-television broadcaster Sky extended its rights to the US PGA Championship in the UK and Ireland for three further years at a slight increase on the previous average fee.
Sky maintains golf monopoly with US PGA Championship renewal
Live coverage of golf’s US PGA Championship will continue to be shown by Sky in the UK and Ireland after the pay-television broadcaster landed a new three-year agreement.
Netflix to debut live sports streaming with special F1-PGA Tour match play event
Netflix is to venture into live sports streaming for the first time next month, when the stars of two of its popular sport docuseries compete in The Netflix Cup
Pitch strengthens golf portfolio as LET media rights advisor
The Pitch International agency has today (Tuesday) been awarded the exclusive media rights advisory contract to the Ladies European Tour (LET)
TMRW Sports continues to build team ahead of TGL launch
TMRW Sports, the company founded by Tiger Woods, Rory McIlroy and sports executive Mike McCarley which is behind TGL, has announced a raft of new hires as it continues to gear up to the January launch of the tech-focused golf league.
TGL opts for ‘linear-first’ exclusive US rights deal with ESPN
ESPN’s exclusive ‘multi-year’ US rights deal announced today (Thursday) for golf’s new TGL league will place a strong focus on linear programming as it aims to entice casual sports fans.
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ReachTV streams LIV Golf coverage in US airports
LIV Golf has announced a deal for airport television network ReachTV to stream live Friday tournament coverage of its events on a non-exclusive basis in the US
LIV Golf streaming app launched on LG smart TVs
LIV Golf has launched its streaming service on LG smart TVs through a link-up with end-to-end streaming and OTT technology provider ViewLift
BMW to offer in-car coverage of Ryder Cup
German automotive manufacturer BMW has signed a new agreement with the Ryder Cup that will allow drivers of its cars to watch this year’s edition of the golf tournament from inside their vehicles.
US Open delivers highest domestic ratings since 2019
NBC Sports' coverage of the 2023 US Open was the most-watched edition of the event since 2019, highlighted by a nine-hour broadcast of the final round averaging 6
European Tour and DAZN aim for new audiences in DACH
The European Tour has maintained its multi-broadcaster approach in Germany, Austria and Switzerland, substituting its digital rights deal with Discovery for an agreement with DAZN.
MWE Networks takeover rescues Golf Channel Polska
Polish media group MWE Networks has agreed a rescue deal for Golf Channel Polska, a platform operated under licence from NBCUniversal, owners of Golf Channel in the US
Netflix ‘to test live sports streaming’ with celebrity golf event
Streaming service Netflix is reportedly in talks to enter the live sports broadcast market through the creation of a celebrity-driven golf tournament featuring professional golfers and Formula 1 drivers
US Open fee down again in Sky renewal
Sky Sports agreed a three-year extension with the USGA, along with its agency Pitch International, for rights to the US Open after the parties came to a late agreement over the fee.
PGA Tour opts for peace dividend as door opens to PIF control
The PGA Tour and LIV Golf had been in bitter conflict until yesterday's announcement. SportBusiness Media examines the key reasons for the about-turn.
PGA Tour, DP World Tour and PIF agree bombshell commercial merger
The PGA Tour, DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) are to merge commercial operations under common ownership in a shock tripartite agreement that ends all pending litigation r…
Sky Deutschland to share DP World Tour streaming rights with DAZN
DAZN has acquired live subscription OTT rights to golf’s DP World Tour in Germany, Austria and Switzerland and will share streaming exclusivity with Sky Deutschland, the long-running broadcaster of th…