Golf

USA

LIV Golf has moved to try and ease the problem of accessibility for its Friday action by adding the alternative viewing option of coverage on the streaming platform Caffeine

Pay-television broadcaster Sky Sports agreed to a flat fee to maintain its golf dominance in the UK market and retain rights to the Open Championship for another four years.
USA

The PGA Tour has reached agreement to secure a $3bn (€2.75bn) investment in a new commercial entity from a US consortium led by Liverpool FC owner Fenway Sports Group (FSG), but has left the door open to 'co-investment' from Saudi Arabia's Public Investment Fund (PIF).

Jon Rahm’s controversial move to LIV Golf has helped the breakaway tour secure a two-year broadcast deal in Spain with Movistar Plus+, the OTT service of the Telefónica-owned pay-television broadcaster.

Sky Sports has reaffirmed its unchallenged golf dominance in the UK market after retaining rights to the Open Championship for another four years

Pay-television broadcaster Canal Plus has retained its PGA Tour rights until 2030 with a record three Frenchmen set to take part next year but amid ongoing doubts over the long-term future of the property

The PGA Tour has begun the search for a senior media rights executive with experience across the Asia-Pacific region, following a decision taken at the start of the year to manage the sale of its international media rights in-house.

Pay-television broadcaster Sky extended its rights to the US PGA Championship in the UK and Ireland for three further years at a slight increase on the previous average fee.

Live coverage of golf’s US PGA Championship will continue to be shown by Sky in the UK and Ireland after the pay-television broadcaster landed a new three-year agreement.
USA

Netflix is to venture into live sports streaming for the first time next month, when the stars of two of its popular sport docuseries compete in The Netflix Cup

The Pitch International agency has today (Tuesday) been awarded the exclusive media rights advisory contract to the Ladies European Tour (LET)
USA

TMRW Sports, the company founded by Tiger Woods, Rory McIlroy and sports executive Mike McCarley which is behind TGL, has announced a raft of new hires as it continues to gear up to the January launch of the tech-focused golf league.
USA

ESPN’s exclusive ‘multi-year’ US rights deal announced today (Thursday) for golf’s new TGL league will place a strong focus on linear programming as it aims to entice casual sports fans. The
USA

LIV Golf has announced a deal for airport television network ReachTV to stream live Friday tournament coverage of its events on a non-exclusive basis in the US

LIV Golf has launched its streaming service on LG smart TVs through a link-up with end-to-end streaming and OTT technology provider ViewLift

German automotive manufacturer BMW has signed a new agreement with the Ryder Cup that will allow drivers of its cars to watch this year’s edition of the golf tournament from inside their vehicles.
USA

NBC Sports' coverage of the 2023 US Open was the most-watched edition of the event since 2019, highlighted by a nine-hour broadcast of the final round averaging 6

The European Tour has maintained its multi-broadcaster approach in Germany, Austria and Switzerland, substituting its digital rights deal with Discovery for an agreement with DAZN.