When times are good, things work. Unstable or unviable elements can be suppressed or concealed temporarily. When there is a recession, they come to the fore, damagingly. And events of the magnitude of September 11 serves only to aggravate the problems. The world is tougher, companies are tighter. Broadcasters and sponsors want a stronger sense, if not quite certainty, that they will at least get their money back.
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