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Saran leverages rights-holder’s trust, lack of competition to secure EPL rights in Turkey

LONDON, ENGLAND - MAY 12: Eric Dier of Tottenham Hotspur battles for possession with Cenk Tosun of Everton during the Premier League match between Tottenham Hotspur and Everton FC at Tottenham Hotspur Stadium on May 12, 2019 in London, United Kingdom. (Photo by Marc Atkins/Getty Images)

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The Scottish Professional Football League has secured a strong minimum guarantee from Infront for international rights to Scottish league football. The deal is robust by historical standards, given that betting streaming rights were not included.

In October, DAZN executive chairman John Skipper described the UK as “a logical DAZN market”, pinpointing three potential avenues of entry: rights to the English Premier League, boxing, and tennis. But experts and insiders surveyed by SportBusiness say DAZN should treat the UK market with caution.

Pay-television broadcaster Digiturk and Spanish football’s LaLiga have ended their contract in Turkey due to the former's difficulties meeting its financial obligations amid continued weakness in the country’s currency, SportBusiness Media understands, leaving the league without a broadcast partner.