SportBusiness Media 28:05

Inside this issue, we examine why Uefa has enjoyed a substantial increase in sub-Saharan Africa, look at why Matchroom Sport stands to benefit from teenager Luke Littler’s fairytale run to the 2024 PDC World Championship final, and analyse why the German Football League’s deal with Sportradar for its betting data and streaming rights makes it one of the most lucrative among European football leagues. With plenty more besides.

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