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Inside this issue: MULTI-SPORT: Covid-19 bursts China bubble amid changing political, economic winds FOOTBALL: AFC and FMA to renegotiate global rights contract

IMG Arena has maintained its outlay on betting streaming rights to the top tier of Brazilian domestic basketball in a six-year renewal of the property.

After a five-month delay and a few matches shaved off the top, this season’s Uefa Champions League and Europa League have finally come to a close. The one-legged format used from the quarterfinals produced one of the most exciting tournaments in recent memory, prompting Uefa president Aleksander Čeferin to ponder whether Uefa could learn a thing or two for future seasons.

Inside this issue: FOOTBALL: Broadcaster power struggles help drive up the value of LaLiga in sub-Saharan Africa CRICKET: Sri Lanka Cricket finally sells rights, but income depends on shifting calendar

While Sri Lanka Cricket has closed a protracted sales process for its global media rights from 2020 to 2023, the board’s income for the period is yet to be fully determined and will be affected by a shifting international cricket calendar.

Belgium’s Pro League is working with media rights-holder Eleven Sports, the subscription broadcaster, and the Mediapro agency to secure longer contracts with broadcasters in Europe, while a new 1:30pm (…

Rugby union digital media platform RugbyPass has launched a new subscription service, The XV, offering premium journalism, including interviews and long-read features, with podcasts and video content to…

Data and technology company Stats Perform has agreed a multi-year deal with Dutch AI-based visualisation company Beyond Sports for the usage of its positional tracking data of football’s English Premier L…

The International Hockey Federation (FIH) has launched a new fan engagement app which will stream live coverage of matches and aims to be the digital “home of hockey” for fans, players and officials wor…

Features

Belgium’s Pro League saw a sizeable uplift in the value of its international betting streaming rights in its deal with sports data and technology company Stats Perform for the 2020-25 cycle.

Inside this issue: MULTI-SPORT: Rights-holders face large fee cuts in Mena as Saudi-Qatar rancour grows BASKETBALL: NBA takes haircut in Philippines in Cignal, Smart deal after long stalemate

Inside this issue: FOOTBALL: Mediapro’s minimum guarantee demand may scupper Téléfoot carriage talks GOLF: Fox eyes future renewals after parting ways with US Golf Association MOT

Liberty Media’s major investment into Formula One’s digital media operations has demonstrated its value during sport’s global lockdown, believes Frank Arthofer, the series’ global head of digital media and licensing.

Inside this issue: MOTORSPORT: F1 sees massive fee hike in Germany in shift behind Sky paywall FOOTBALL: Tough market weighs on DFL domestic rights income

Inside this issue: BASEBALL: MLB sees sharp fee hike in Turner renewal ahead of possible postseason expansion

Inside this issue: FOOTBALL: Rivals dent Nent’s Nordic dominance in big money Uefa club deals FOOTBALL: LaLiga begins European rights sales with revenue gains in Nordics, Balkans TE

Mediapro’s partnership with sports social media company Wave is aimed at creating a range of short-form content that can help the agency drum up interest in its LigaMX content.

The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.

The recent sale of betting streaming and data rights by the European Volleyball Confederation (CEV) has become a subject of contention among stakeholders seeking to understand the rationale for selling the rights for a 10-year term and not running a competitive tender process.

Inside this issue: FOOTBALL: Bundesliga starts Asian sales with Sky PerfecTV deal in Japan AMERICAN FOOTBALL: Amazon’s NFL renewal unlikely to herald major push in next cycle ES

Six second-tier cricket boards are facing difficult market conditions as they attempt to sell their global rights, with existing problems exacerbated by the Covid-19 pandemic.

Brazilian Série A football clubs and the Conferderação Brasileira de Futebol, the nation’s football association, may have learned the lessons of previous doomed tenders by opting for expertise over cash in its betting streaming and data rights deal for the 2020-23 cycle, experts told SportBusiness Media.

Twitch's three-year deal with ESL and DreamHack is a landmark for the streaming platform and another sign that the esports industry is adopting traditional media-rights principles.

Pent-up appetite for sports viewing is expected to be released in the immediate aftermath of the Covid-19 pandemic, giving rights-holders an opportunity to attract significant new audiences.
USA

The Thursday Night Football renewal between US tech and retail giant Amazon and the National Football League makes sense for both parties. But it does not mark a staging post from which Amazon could disrupt the make-up of the NFL’s main media-rights partners in the next cycle, US media experts say.

The International Swimming League is working on two fronts to increase exposure and engagement levels ahead of its second season. It is in renewal talks with many of the broadcasters who covered the league’s inaugural season, while pushing ahead with the development of its own direct-to-consumer OTT platform.

Inside this issue: CYCLING: Prospect of virtual Tour de Suisse prompts rights wrangle FOOTBALL: Match TV fends off new entrants to retain Uefa club rights in Russia

The offer Brazilian football clubs accepted for their international rights from the newly-created GSRM agency is much more realistic than the outlandish valuations that characterised previous tenders, experts told SportBusiness Media.