Frank Dunne

Key media rights deals expire this year in the US, F1’s most important emerging market, as well as mature and lucrative markets such as Italy, Brazil, Asia-Pacific, South America and Sub-Saharan Africa.

European free-to-air broadcasters are very much back in the market for top sports rights and are becoming an increasingly attractive option for rights-holders.

Though Italy’s Serie A was hamstrung by the country’s invasive regulators and by a broader bear market around the world, its own decisions have contributed to a dramatic shortfall in media rights revenue.

Diplomatic processes put in place in 2021 to heal the rift between Saudi Arabia and Qatar have brought an end to the four-and-half-year dispute, sparking hope that the region’s sports broadcasting market will soon revert to normality.

When Italian state broadcaster Rai bought the rights to the 2022 Fifa World Cup in April, it acquired two things: exclusive rights and a problem.

As media giants jostle for position in an increasingly competitive European market, Frank Dunne explores the state of the pay-television industry in 2021.

The Octagon agency said this week that the centralisation of media rights to nine top-division European football leagues was about long-term growth, not a short-term cash injection.

Italy’s second-tier football league, Serie B, looks set to be rewarded for creative thinking in the face of difficult market conditions, securing a 25-per-cent increase in the value of its domestic media rights with further deals in the pipeline.

The value of the rights to second- and third-tier properties in Italy is enjoying a mini-boom in the wake of DAZN’s acquisition in March of the main live rights to Serie A for the next three seasons. Faced with the loss of its key property, Sky is fighting back, renewing deals with MotoGP and the Bundesliga and snatching rights currently held by DAZN, such as Serie B and Ligue 1.

The new three-year deals, from 2022-23 to 2024-25, would replicate the current three-year deals, from 2019-20 to 2021-22. This includes the duration, the fee and the number of matches.