British & Irish Lions
Premier Sports Asia picks up Lions broadcast rights
The rugby union-focused streaming platform Premier Sports has secured exclusive broadcast rights across various Asian territories to the 2021 British & Irish Lions Tour
Channel 4 ‘lines up’ highlights deal for Lions series
UK free-to-air broadcaster Channel 4 is close to further enhancing its sports rights portfolio by agreeing a deal for highlights of the British & Irish Lions rugby union series against South Africa, it…
RDA to distribute BBC’s GB Rugby League Lions documentary internationally
The UK-based media rights agency RDA has acquired the rights to exclusively distribute a documentary about rugby league’s Great Britain Lions’ 2019 tour to broadcasters worldwide.
Big-hitter absence clears path for boutique agencies in Lions’ international rights sale
Boutique agencies were at the fore in the sales process for international rights to the British & Irish Lions 2021 tour of South Africa, with the bigger players opting not to participate due to the carving out of key territories.
RDA secures media distribution rights for British & Irish Lions’ tour of South Africa
The UK-based RDA agency has been appointed as the exclusive media-rights distributor for the upcoming British & Irish Lions tour of South Africa in a range of territories
British & Irish Lions media value holds up in UK, Ireland in Sky renewal
The British & Irish Lions touring side maintained the value of its media rights in the UK and Ireland in a deal with pay-television broadcaster Sky for next year’s tour of South Africa.
EXCLUSIVE: Lions to relaunch UK free-to-air highlights tender in August
The British & Irish Lions rugby union body will restart the invitation to tender process in August for free-to-air highlights rights in the UK to next year’s Great Britain and Ireland tour of South Africa.
Sky finalises Lions rights deal for South Africa Tour
Pay-television broadcaster Sky has acquired exclusive rights in the UK and Ireland to the 2021 British and Irish Lions' three-Test rugby union series against South Africa as well as the Lions’ five warm-up m…