Rugby Union

USA

Premiership Rugby will enjoy heightened exposure in the US market after Fox Sports agreed to air 10 matches, including the semi-finals and final, as part of a deal between the broadcaster and Major League…

Pitch International has won more business in rugby union after being appointed to sell international broadcast rights to the British and Irish Lions’ tour of Australia next year.

Sky New Zealand is considering an increased role for free-to-air coverage of sports events it acquires rights to, with the exclusivity balance to be “part of the conversation” during rugby rights negotiations lat…

South Africa Rugby is to establish a commercial vehicle to manage its media and sponsorship rights after striking an agreement with Ackerley Sports Group (ASG), a new unit of the US investment firm

France 2023 was the most-watched Rugby World Cup of all time, governing body World Rugby declared today (Tuesday). The tournament, won by South Africa, achieved 1

Pay-television broadcaster Sky will pay a slightly decreased fee for the British and Irish Lions tour of Australia in 2025, owing to a lack of strong competition for the rights.

SportBusiness Media takes a deep dive into the numbers driving the commercial success of the Rugby World Cup.
USA

Major League Rugby has signed a wide-ranging commercial partnership with digital consultant and software provider Globant, which encompasses an overhaul of its over-the-top (OTT) platform, The Rugby Network

UK pay-television broadcaster TNT Sports has acquired rights to Premiership Women’s Rugby (PWR), England’s rebranded domestic rugby union club competition.

UK pay-television broadcaster Sky has maintained its long-standing connection with the British & Irish Lions by securing rights to the team’s 2025 tour of Australia.

French commercial broadcaster TF1 has pointed to the impact of a home Rugby World Cup (RWC) as group net profit and revenue for the media segment of the company rose year-on-year for the third quarter.

ITV, the UK commercial broadcaster, recorded its biggest audience of 2023, as 8.7 million people tuned into watch the closing stages of England's dramatic defeat to South Africa in the Rugby World Cup semi-final.

France's thrilling Rugby World Cup quarter-final defeat to South Africa drew the best audience of the year for commercial broadcaster TF1, but it was not enough to set a new all-time tournament viewership…

A legal challenge filed by South Africa’s eMedia Investments against the terms of pay-television operator MultiChoice’s Rugby World Cup sublicensing deal has failed after being struck from the roll at …

IMG has successfully pitched for a digital content and analysis role with Premiership Women’s Rugby (PWR), England’s rebranded domestic rugby union clubs competition.

France’s 27-13 win over New Zealand in the opening match of the 2023 Rugby World Cup generated record viewing figures in the host country, vindicating the move by commercial broadcaster TF1 to hold on t…

Revamped content formats and platforms are at the heart of World Rugby’s push to change the game’s image over the course of the tournament, and it hopes that RugbyPass TV, its revamped D2C OTT service, can play its part in the reconnection.

Sky Italia, the pay-television broadcaster, is to show the United Rugby Championship for the first time, after picking up rights for the next two seasons