EFL Trophy
EFL offers five-season term in international rights RFP, clashing with Premier League ‘new deal’
The English Football League released its international media and betting streaming rights RFP on Monday, making its content available to broadcasters and agencies up until the end of 2028-29 – the season from which the Premier League had intended to sell the EFL’s international rights as part of a wider English club football package that would include the FA Cup.
EFL takes big leap forward with Sky, but uplift lower than advertised
The English Football League’s new deal with Sky has produced an excellent result for the league and a significant increase in its guaranteed media rights income, but SportBusiness Media understands the real-terms uplift is well below the level publicly claimed by the league.