Dentsu sprints to the finish in Asia as Games countdown begins
Dentsu's deal with the Hong Kong government for rights to Paris 2024 has helped the agency keep its sales total ticking as the final deals of the 2018-24 Olympic cycle are completed.
FA Cup rights value increases in new WBD gatekeeper deal
England’s Football Association is understood to have secured an important uplift for domestic FA Cup rights in its new deal with Warner Bros. Discovery, but has sacrificed exposure for income at a time when finances are more important than ever to the governing body.
Hong Kong government repeats ‘one-off’ Olympics rights acquisition
Hong Kong’s government has gone back on a promise to steer clear of the country's media rights market, stepping in to acquire exclusive rights to the 2024 Olympic Games in Paris.
TV 2 seals crucial Champions League renewal in Norway
TV 2 Group managing director and editor in chief Olav Sandnes said in a press release the media group had faced “strong competition” and that Champions League rights “are not sold on the cheap”.
LiveMode’s Fifa love affair continues with 2026 World Cup sales mandate
LiveMode has been renewed as Fifa’s exclusive media rights sales agent in Brazil for the men’s World Cup, providing the agency with a far more attractive package of rights for the 2026 tournament than it sold in 2022.
EXCLUSIVE: Libra clubs hold out as Zeus pushes for Brazilian football betting deals
Zeus Sports Marketing and 1190 Sports are halfway to securing international betting and media rights to the Brazilian Série A in 2024, having agreed deals with 10 top-tier clubs for the upcoming season.
Brazilian clubs leave betting talks late as ZSM and 1190 push for clean sweep
Zeus Sports Marketing and 1190 Sports have agreed deals with 10 top-tier Brazilian clubs for the upcoming season, but the rights of Brazil’s biggest clubs remain unsold with the first round of Brasileirão fixtures beginning on Saturday, April 13.
TNT’s one-year WWE deal keeps UK fee flat
WWE’s one-year extension in the UK with TNT Sports kept both sides happy as the promotion prepares for a near-global media rights deal with Netflix.
NFL-Genius betting rights extension reaffirms that cash is king
The current crop of cash-plus-equity betting rights deals agreed by US sports leagues at the start of the decade are likely to be the last of their kind, according to industry experts polled by SportBusiness for its new Betting Rights Report 2024.
EXCLUSIVE: EFL shortlists Pitch, Relevent for international rights talks
The English Football League is entering into detailed talks with incumbent Pitch International and the US-based Relevent Sports Group as it nears its award of international broadcast rights, SportBusiness…