Lanka Premier League

Cricket

Recent deals in India for the Lanka Premier League and the new US-based Major League Cricket show there is no growing appetite for second- or third-tier T20 leagues from broadcasters in the market.
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Media

Media group Disney Star has secured exclusive rights in the Indian subcontinent and the Middle East and North Africa to the Lanka Premier League T20 tournament
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Media

Pay-television broadcaster Sony Pictures Networks has renewed its exclusive rights in the Indian subcontinent for the Lanka Premier League ahead of the third edition of tournament
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Events

The Sri Lankan cricket board plans to launch a new T10 cricket franchise league, working with sports marketing firm TTen Global Sports
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Shopping app Daraz has been taking a unique approach to combining sport and ecommerce in Pakistan and other South Asian markets.
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Media

FreeSports, the UK free-to-air channel, has acquired exclusive rights to this month’s Lanka Premier League.
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The Marron Media agency will be the exclusive international media rights sales agent for the Lanka Premier League for the second successive year
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Indian pay-television broadcaster Sony Pictures Networks has secured television and digital rights in India for this year's second edition of the Lanka Premier League
Cricket

Innovative Production Group, the commercial rights-holder of the Lanka Premier League Twenty20 cricket competition, has established a joint venture with UK-headquartered agency Redstrike
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Streaming platform LIVENow has broadened its cricket portfolio by acquiring rights to the new Lanka Premier League tournament
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Innovative Production Group (IPG), the Dubai-based sports marketing agency, has been awarded marketing and organisation rights for the Lanka Premier League, a new Twenty20 cricket tournament in Sri Lanka