National Collegiate Athletic Association (NCAA) events
In Focus: US college sports
SportBusiness Media takes a deep dive into the numbers driving the commercial success of US college sports.
Tennis Channel bolsters college coverage with USTA, NCAA deal
Tennis Channel and the US Tennis Association, in conjunction with the National Collegiate Athletic Association, have agreed a three-year deal to makes the pay-television broadcaster the exclusive broadcaster…
NCAA March Madness scores improved ratings on 2018
Monday's NCAA Tournament Championship Game earned a 12.4 overnight rating on free-to-air CBS, up about 20 per cent on last year's final, broadcast on cable channels TBS, TNT and truTV