Uefa Europa League

Uefa and Team have earned an uplift in Russia, with streaming platform Okko taking over club competition rights in the country in a deal struck via the QuestMedia agency.

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights from 2027-28 following recent presentations, SportBusiness understands

BeIN Media Group has renewed its exclusive rights to Uefa club competitions in the Middle East and North Africa for around the same fee as its previous agreement.

Competition for the Champions League pushed up the value of Uefa club competition rights in Romania in deals with Digi Sport and Prima Sport.

BeIN Sports secured Uefa club competition rights in all its active Asian markets at a slight decrease on its previous deal, despite the addition of Indonesia in the new agreement.

Cercle Brugge's last-minute Uefa Conference League qualification has prompted Belgian telco Telenet to sublicense an extra match to free-to-air broadcaster in Flanders: VRT.

At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.

Extensive and exclusive Uefa club competition coverage in the Middle East and North Africa is set to remain on beIN Sports for the next three seasons, SportBusiness understands.

Romanian pay-television broadcasters Digi Sport and Prima Sport have acquired rights to Uefa’s three club competitions for the next three seasons.

Caribbean Premier Sports Limited has secured exclusive rights across the region to Uefa club competitions, meaning extensive coverage across the Rush Sports channels plus partner channels Flow Sports and SportsMax.

The Uefa Europa League will continue to enjoy free-to-air coverage in Brazil after the acquisition of non-exclusive rights for the second-tier club competition by commercial broadcaster Band. 

Wowow retained exclusive media rights to Uefa club competitions in Japan from 2024-25 to 2026-27 after agreeing to pay a hefty increase in direct negotiations without a tender process.

Megogo, the over-the-top streaming platform, has retained exclusive rights in Ukraine to all Uefa club competitions in the new three-year cycle

BeIN Sports is close to finalising a deal that would see it hold Uefa club competition rights in all its active Asian markets, SportBusiness understands

Sky Italia has opted against opening up free-to-air coverage of Uefa club competitions in Italy next season via the on-sale of rights or on its own TV8 channel.

Uefa has opted to canvass the agency market again for global commercial rights sales to its flagship club competitions in a request for proposal process inviting bids over three or six seasons.

Highlight Communications, the parent company of the Team Marketing agency, has been delivered a boost with the removal of major investor Alexander Studhalter from the US Office of Foreign Assets sanctions…

Uefa and its appointed Team Marketing agency have gone to market with European club competition media rights in New Zealand, a tough sales territory given the demise of former rights-holder Spark Sport.