Licensing & Merchandising
Fifa 2023 revenues buoyed by WWC, sponsorship makes up 39 per cent
World governing body FIFA enjoyed income of $1.17bn (€1.07bn) in 2023, boosted by strong commercial revenues from the Women’s World Cup in Australia and New Zealand.
Nascar extends college sports marketing presence through Learfield deals
Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama
OneFootball headcount shrinks to 250 amid further redundancies
The new management team at OneFootball has enacted further cost-saving measures at the media company with the overall headcount reduced by 15 per cent
DAZN makes major merchandising move with Fanatics agreement
Sports streaming platform DAZN continues to attempt to diversify its revenue streams after agreeing a deal to sell sports merchandise from Fanatics through its platform
Von Cranach exits, management overhauled at beleaguered OneFootball
OneFootball chief executive Lucas von Cranach and fellow members of the management have left their roles following a financially turbulent 12 months for the streaming platform and media company
Former Sorare COO Spoon hired as Yahoo Sports president
US internet company Yahoo has appointed Ryan Spoon as the new president of its sports division.
Spoon comes to Yahoo Sports after working at digital collectibles and fantasy game company Sorare
Sky moves into merchandising space with Fanatics
Pay-television broadcaster Sky is launching its first online sports merchandise shop following a tie-up with Fanatics
Lions continue commercial JV approach for 2025 Australia tour
The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.
NBA’s Rossomondo succeeds Arroyo in Dorna Sports CCO role
Dorna Sports, the commercial rights-holder of the MotoGP motorcycling championship, has recruited the National Basketball Association’s Dan Rossomondo as its new chief commercial officer.
ICF widens Chinese exposure with CMG, adds sponsorship and licensing deals
The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…
Veritone extends role as Augusta National’s archive partner
Augusta National, Inc. (ANI), the business arm of Augusta National Golf Club, home of US major The Masters, has extended its licensing agreement with digital asset management, licensing and metadata solutions provider Veritone.
World Baseball Classic sets TV viewership, attendance records
The 2023 World Baseball Classic further set new records as the tournament concluded with Japan hanging on to defeat the United States 3-2 in the championship game
Klein: IMG looking to add extra facets to Arab Gulf Cup remit
The IMG agency is looking to widen its work with the Arab Gulf Cup Football Federation (AGCFF) beyond the existing remit currently focused on broadcast and sponsorship rights sales, according to Robert…
OneFootball sheds another 150 jobs after Web3 overspend
Streaming platform and media company OneFootball is to shrink its headcount from 470 to 320 as it dramatically reduces its cost base in the wake of recent moves into the non-fungible token (NFT) and wider…
World Cup pushes Fifa towards $3bn in broadcast revenue in 2022
Fifa generated broadcast income of $2.96bn (€2.77bn) in 2022, fuelled by media rights deals for the World Cup in Qatar and reflective of just over half of the governing body’s total revenue for the year.
Inaugural NFL Germany game proves huge success locally
The National Football League's inaugural regular-season game in Germany last weekend proved a huge success locally across a series of key metrics
Bundesliga International CMO Naubert to assume Klein’s responsibilities
Peer Naubert, chief marketing officer at Bundesliga International, is to take over the responsibilities of Robert Klein, chief executive of the German league’s international rights sales arm, from the e…
Asian Cricket Council agrees digital collectibles deal with FanCraze
The Asian Cricket Council is to launch a digital collectibles programme in partnership with FanCraze Technologies.
The ACC and FanCraze will create a set of collectibles that fans can acquire and trade