Licensing & Merchandising


Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama

The new management team at OneFootball has enacted further cost-saving measures at the media company with the overall headcount reduced by 15 per cent

Sports streaming platform DAZN continues to attempt to diversify its revenue streams after agreeing a deal to sell sports merchandise from Fanatics through its platform

OneFootball chief executive Lucas von Cranach and fellow members of the management have left their roles following a financially turbulent 12 months for the streaming platform and media company

US internet company Yahoo has appointed Ryan Spoon as the new president of its sports division. Spoon comes to Yahoo Sports after working at digital collectibles and fantasy game company Sorare

Pay-television broadcaster Sky is launching its first online sports merchandise shop following a tie-up with Fanatics

The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.

Dorna Sports, the commercial rights-holder of the MotoGP motorcycling championship, has recruited the National Basketball Association’s Dan Rossomondo as its new chief commercial officer.

The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…

Augusta National, Inc. (ANI), the business arm of Augusta National Golf Club, home of US major The Masters, has extended its licensing agreement with digital asset management, licensing and metadata solutions provider Veritone.

The 2023 World Baseball Classic further set new records as the tournament concluded with Japan hanging on to defeat the United States 3-2 in the championship game

The IMG agency is looking to widen its work with the Arab Gulf Cup Football Federation (AGCFF) beyond the existing remit currently focused on broadcast and sponsorship rights sales, according to Robert…

Streaming platform and media company OneFootball is to shrink its headcount from 470 to 320 as it dramatically reduces its cost base in the wake of recent moves into the non-fungible token (NFT) and wider…

Fifa generated broadcast income of $2.96bn (€2.77bn) in 2022, fuelled by media rights deals for the World Cup in Qatar and reflective of just over half of the governing body’s total revenue for the year.

The National Football League's inaugural regular-season game in Germany last weekend proved a huge success locally across a series of key metrics

Peer Naubert, chief marketing officer at Bundesliga International, is to take over the responsibilities of Robert Klein, chief executive of the German league’s international rights sales arm, from the e…

The Asian Cricket Council is to launch a digital collectibles programme in partnership with FanCraze Technologies. The ACC and FanCraze will create a set of collectibles that fans can acquire and trade

The All England Lawn Tennis and Croquet Club (AELTC) has merged its commercial, communications and marketing functions into a single position to be held by Usama Al-Qassab, the former Walt Disney marketing…