Balkans

Sports broadcaster Eurosport will continue to be the home of all four Grand Slams across much of Europe after media group Warner Bros. Discovery renewed its Wimbledon rights across 11 territories at a slight uplift. 

Commercial and pay-television broadcaster bTV and Telekom Austria-owned telco A1 have renewed their rights in Bulgaria to Uefa club competitions, ahead of the current three-year deals ending this Saturday with the Champions League final. 

Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.

Fifa has turned to the Balkans in its media rights sales process for the next two men's World Cups, launching invitations to tender (ITTs) in eight countries.

Fifa has issued tenders in six Central and Eastern European countries for media rights to the 2026 and 2030 men's World Cups as it seeks to maximise the commercial impact of improved qualification prospects for Europe's mid-tier nations.

Lega Serie A is close to finalising its first international broadcast deals of the new cycle after rights were awarded in eight countries from the 2024-25 season onwards

Domestic club football in Albania has a new home after general interest channel MCN TV agreed a three-year contract following on from the termination of a deal with streaming platform Oversport

Fans in Albania were able to watch action from the opening weekend of the Italian Serie A season after deals were negotiated with pay-TV broadcasters Digitalb and Tring

United Media has secured exclusive rights to Germany’s Handball Bundesliga for its Sportklub pay-television channels in the Balkans.

The Albanian Football Association (FSHF) has launched an invitation to tender for domestic media rights to club competitions for the 2023-24 to 2025-26 seasons after being forced to go back into the market

United Media has further strengthened the basketball portfolio of its Balkans pay-television broadcaster, Sportklub, by agreeing a multi-year deal with the Asociación de Clubes Españoles de Baloncesto f…

United Media has extended its exclusive MotoGP media rights in the Balkans as part of a new “multi-year” agreement with the motorcycling championship.

The European Broadcasting Union’s 12-market deal with DAZN for sublicensed rights to the Uefa Women’s Champions League final includes commitments from public broadcasters in the Nordic countries of Fin…

Sportklub retained its Euroleague Basketball rights in the Balkans after agreeing to more than double its fee during private negotiations, bucking a trend that has seen it lose out on key properties to free-spending rival Telekom Srbija.