Sweden
TV4’s Allsvenskan swoop marks latest WBD Nordics exit
TV4 Media, the Telia-owned broadcasting company, is to become the exclusive rights-holder of Sweden's top two football divisions from 2026, ousting Warner Bros. Discovery in the process.
Sweden ends opposition to FIS rights centralisation
The International Ski and Snowboard Federation (FIS) has won over one of its strongest critics in its battle to centralise media rights, striking an agreement with Svenska Skidförbundet (SFF), the Swedish …
SVT, TV4 divide up Winter Olympics inventory
Sweden’s TV4 Media will exclusively show the biathlon events at Milan-Cortina 2026 and share coverage of the ice hockey and skiing competitions with public broadcaster SVT.
TV4 to make Olympics bow in SVT rights sharing
Sweden's TV4 Media is to show the Olympics for the first time, beginning with the Winter Games in 2026, after striking a sublicensing deal with public-service broadcaster SVT
WBD pays slight increase for Wimbledon in 11 European markets
Sports broadcaster Eurosport will continue to be the home of all four Grand Slams across much of Europe after media group Warner Bros. Discovery renewed its Wimbledon rights across 11 territories at a slight uplift.
WBD’s 11-market Wimbledon renewal to boost Max rollout
Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent
Disney tests Nordics sports market waters with Uefa club rights deal
Disney's entry into the Nordics rights market, landing the Uefa Europa League and Conference League in Denmark and Sweden, enables it to secure locally relevant content ahead of a more potentially heavyweight rights spend.
Amazon enters Nordics as Viaplay sells off slice of Premier League rights
Amazon has made its first move into the sports media rights space in the Nordics, striking a deal with Viaplay Group for a package of English Premier League matches
Telia ‘exploring sale’ of TV4 Media
Telia is said to be exploring a sale of TV4 Media in a deal expected to value the broadcast group at much less than the Swedish telco paid five years ago.
Viaplay eyes double-digit profit margin in five years following rescue package
Viaplay Group aims to deliver double-digit operating profit margins within five years following the drastic cost reduction programme enacted over the last six months and exits from loss-making international…
Viaplay ups monthly prices as part of ongoing rescue act
Viaplay Group has instigated price increases in two of its core markets as it bids to turn the tide after a turbulent 2023 dominated by huge financial losses, share sales and workforce cuts
Viaplay shares hit new low as Q3 results postponed for recapitalisation talks
Embattled Nordic media giant Viaplay Group has delayed the release of its third-quarter financials, due today (Tuesday), by one month in order to conclude talks with three major shareholders, as well as…
Spring Media integrates Hogmore and ASG brands, Svelander named CCO
Spring Media, the Sweden-based international sports media agency, has announced the integration of recent acquisitions Athletic Sports Group (ASG) and Hogmore under the Spring Media brand, while Hans Svelander has been appointed as the company’s chief commercial officer.
SVT bags Paris 2024 highlights rights
Swedish public broadcaster SVT has secured highlights rights to the 2024 Paris Olympics, after striking a deal with media group Warner Bros. Discovery
TV4 to succeed WBD as ATP Tour rights-holder in Sweden
TV4 Media, the Telia-owned broadcasting company, has acquired exclusive rights in Sweden to men's tennis' ATP Tour.
Spring Media to distribute rights to table tennis’ new ‘Ryder Cup’
A new global table tennis event featuring some of the sport's leading male and female players, and based loosely on golf's Ryder Cup, is to debut later this year
Viaplay share price continues to plummet despite corrective measures
Viaplay’s share price dropped a further 27.5 per cent last week, its biggest decline since early June when chief executive Anders Jensen resigned amid a worsening financial situation at the subscription streaming and linear broadcaster.
EBU and DAZN finalise markets covered by UWCL final deal
The European Broadcasting Union’s 12-market deal with DAZN for sublicensed rights to the Uefa Women’s Champions League final includes commitments from public broadcasters in the Nordic countries of Fin…