Infront has beaten competition from rival agency IMG and the European Broadcasting Union to hold on to the international skiing federation’s global media and marketing rights.
Infront Sports & Media has agreed long-term extensions to three of its winter sports rights deals in a move seemingly aimed at heading off rival agency IMG’s ambition in the sector.
IMG’s acquisition of Austrian skiing federation international rights has surprised the industry, as the move could change the balance of power in the winter sports media-rights market.
Infront Sports & Media’s extension with the Finnish Ski Association, which goes well into the next decade, is part of a trend of long-term deals between the agency and other ski associations.
The European Broadcasting Union is in the process of finalising a long-form contract for international rights to Swiss skiing federation events, TV Sports Markets understands.
Germany’s football federation is set to earn about 35 per cent more from domestic media rights to its knockout cup competition, with deals to be announced in the coming weeks.
Media rights clips from January 21 to February 3
Media rights clips from December 17 to January 20
Norwegian public-service broadcaster NRK renewed two vital skiing rights deals last month, agreeing to pay decent increases for both.
The Infront Sports & Media agency retained its position as the dominant supplier of skiing rights last month, agreeing international rights renewals with seven national federations.
The Infront Sports & Media agency has secured fee increases in skiing deals with public-service broadcasters in both Austria and Norway.
German public-service broadcasters ARD and ZDF will pay a smaller rights fee for the Alpine and Nordic World Ski Championships in 2019 and 2021 than they did for 2015 and 2017, following a deal agreed last week.
Media rights clips from January 15 to January 28
Media rights clips from December 11 to January 14.
Media rights clips from November 27 to December 10
The international skiing federation this week welcomed the European Broadcasting Union’s deal in the US for Austrian World Cup skiing events.
Pan-European sports broadcaster Eurosport last week renewed a host of top skiing rights, with expanded exclusivity and at slight fee increases, in a deal with the Infront Sports & Media agency.
The Infront Sports & Media agency’s deals last week for World Championship and World Cup skiing events with Swedish public-service broadcaster SVT are thought to represent a decent increase on the current value of the rights.