Sports and entertainment giant AEG has launched an in-house branded content division.
AEG Studios will work as an extension to AEG’s Global Partnerships group to support the creation, production and development of innovative, original content for the company as a whole, as well as its numerous brand partners.
Veteran content strategist, Raymond Roker, will oversee the new initiative as head of the division across sports, music and facilities.
AEG Studios will work closely with brand partners to conceive, produce and deliver content across digital, print, video and mobile. AEG said this content will include virtual reality and 360-degree video, documentary and episodic programming.
“Our partners are asking for great storytelling through original content; we have listened and are now building a world-class production company with the most innovative creators in the sports and entertainment business,” Andrew Klein, senior vice-president of AEG Global Partnerships, said.
“We're known for bringing our partners' messages to life through cutting-edge campaigns. AEG Studios will amplify our ability not only to solve our brand partners' needs, but also help them engage with their target audiences by bringing them the one-of-a kind pieces of content and creativity that only our network of talent, assets and resources can provide.”
AEG’s portfolio includes venues and assets such as: The O2 (London); SSE Arena, Wembley (London); Staples Center and L.A. Live (Los Angeles), StubHub Center (Carson); NHL ice hockey franchise LA Kings and Major League Soccer team LA Galaxy.