HomeNewsWrestlingUSA

All Elite Wrestling lands WarnerMedia deal ahead of launch

US media and entertainment company WarnerMedia has agreed a partnership with All Elite Wrestling as the new promotion prepares to make its debut later this month.

Terms of the deal were not disclosed, but AEW said WarnerMedia will help it build the league from the ground up and will begin airing weekly matches later this year.

WarnerMedia will provide exclusive multi-platform access for fans to watch AEW events, airing live weekly matches on cable television broadcaster TNT in prime time, as well as streaming them through OTT platform B/R Live and on pay-per-view.

B/R Live will serve as the exclusive digital streaming partner in the US for AEW’s inaugural event, Double or Nothing, on May 25 at the MGM Grand Garden Arena in Las Vegas.

Additionally, the hour-long live pre-show special, The Buy-In, will stream on WarnerMedia and AEW’s social channels.

AEW is promising fans less scripted drama, more athleticism and real sports analytics. Wrestlers will also be given more freedom to explore their characters and highlight their athletic abilities, according to the promotion.

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.