USA

Baseball
USA

Major League Baseball and NBCUniversal are planning a test deployment of live baseball games on the Peacock streaming service, with the league once again seeking to advance efforts of providing live games…
Olympic Games
USA

Even amid rising domestic furore and unrest surrounding the upcoming 2020 Tokyo Olympics, NBCUniversal executives in the United States said the event could become the most profitable Olympics in the network’s h…
Multi-Sport
USA

Despite ongoing losses in linear television subscribers and broader cord-cutting trends wreaking havoc across the global media landscape, Walt Disney Co
Ice Hockey
USA

NBC Sports has added subscription service Peacock Premium as a streaming option for all the remaining National Hockey League Stanley Cup semifinal games.
Horse Racing
Global

HBA Media, the horse racing media rights agency, has agreed a string of new deals for this year’s edition of the prestigious UK meeting at Royal Ascot.
Motorsport
USA

CBS Sports will not make a bid for Nascar or IndyCar rights in the coming years despite its recent move into motorsports with the newly-formed Superstar Racing Experience, network chairman Sean McManus…
Cricket
USA

Streaming services ESPN+ and Hostar have acquired rights in the US to cricket’s inaugural World Test Championship final between India and New Zealand, while a deal has also been struck in Australia for p…
Football
USA

LaLiga's recently-secured, record-setting $1.4bn (€1.16bn) media rights deal with ESPN in the United States is the resounding high point thus far in the three-year history of LaLiga North America.
Motorsport
USA

Nascar's Kevin James-fronted Netflix comedy series The Crew has not been renewed for a second season, SportBusiness understands
Football
USA

National Women's Soccer League expansion team Kansas City NWSL has announced KCTV/KSMO will become its official local television broadcast partner through the 2023 season.
US College Sports
USA

ESPN and the Big Sky Conference have announced a new multi-year, multi-platform media rights agreement, adding more than 600 events in both men’s and women’s sports on ESPN+ and the ESPN App.
Basketball
USA

The National Basketball Association's Portland Trail Blazers have announced a four-year local broadcast deal with Root Sports, ending a 14-year partnership with NBC Sports Northwest.
Basketball
USA

In another sign of normalcy returning to the American sports industry, the National Basketball Association said its domestic television ratings for the first round of the 2021 playoffs were up both from…
Multi-Sport
USA

NBC Sports has finalized plans for 7,000 hours of domestic media coverage from the upcoming Tokyo Olympics, a new event record and what the network is touting as the "biggest media event ever
Basketball
USA

Upstart social media company Triller has continued its expansion by joining CBS Sports as a domestic broadcast partner of Ice Cube's Big3 basketball league
American Football
USA

The United States Football League, a short-lived but widely discussed element of the American pro sports landscape in the 1980s as it unsuccessfully sought to challenge the dominant National Football League,…
Multi-Sport
USA

ESPN has rewarded one of its most critical and longest-tenured executives with a sizable promotion, elevating Burke Magnus to a new title and role of president of programming and original content