UK racecourse owner and operator Arena Racing Company has agreed a deal to distribute audio-visual coverage of South African horse racing to betting shops in the UK and Ireland.
The agreement will run from June 1, 2016 to the end of 2022. ARC struck the deal with South African racecourse owner Phumelela Gaming and Leisure.
Licensed by Phumelela, ARC will supply and distribute coverage of race meetings in the country to licensed betting offices in the UK and Ireland.
South African racing will also be distributed to online betting operators via Sports Mediastream, a streaming platform operated by specialist horseracing pay-television channel At The Races.