ATP Media serves up extension with Two Circles

Sports marketing agency Two Circles has extended its partnership with TennisTV, the direct-to-consumer streaming service managed by ATP Media, the broadcast arm of top professional men’s tennis circuit the ATP World Tour.

The extension of the partnership, which began in January 2015, has enabled ATP Media to conduct analysis of what influences tennis fans’ behaviour across the world. This has helped drive increases in customer growth and improve retention in 2015 as well as assisting with the development planning process ahead of a product revamp at the end of 2016.

In 2016, TennisTV will stream over 100 ATP World Tour and Women’s Tennis Association tournaments featuring over 2,700 live matches. Two Circles said it will work with ATP Media to drive growth across all territories and platforms.

Terms of the extension were not disclosed.