Atresmedia pins down WWE extension

Spanish commercial broadcaster Atresmedia has signed a multi-year extension to its rights deal with the WWE, while the US wrestling organisation has agreed to add content from independent promoters to its WWE Network pay-television channel, according to multiple reports.

Atresmedia has partnered with the WWE since 2014, during which time viewership for its coverage of the Raw and SmackDown series has almost doubled.

Atresmedia will continue to offer these series via its Neox channel, while all WWE live shows and pay-per-view events will be provided by WWE Network.

Meanwhile, the website said UK-based Insane Championship Wrestling is set to be the first non-WWE promotion featured on WWE Network, with a number of others currently in talks.

The deal will reportedly see ICW content offered on demand, rather than on a live basis.