Euroleague Ventures – the joint venture between Euroleague Basketball and the IMG agency – has agreed a one-season extension to its deal with telco Telefónica in Spain and is close to a new deal in Germany.
Increased exclusivity encouraged telco Telefónica to maintain its fee to renew Formula One media rights in Spain this month despite a dearth of competition.
Italian public-service broadcaster Rai is understood to be close to a sublicensing deal with Discovery Communications to acquire rights to the 2018 and 2020 Olympic Games.
Spanish commercial broadcaster Mediaset acquired all rights to the 2018 Fifa World Cup in a deal worth at least 15 per cent less than Fifa earned for 2014.
Spanish public-service broadcaster TVE’s aggressive move to acquire all Spanish national team matches at the end of last month is evidence the country’s advertising market recovering from its 2013 low.
The NBA’s blockbuster deal with e-commerce firm Rakuten in Japan will soon be followed by new deals in Spain with Telefónica and Poland with NC Plus, TV Sports Markets understands.
Strong competition was the primary reason for the value of Champions League and Europa League rights in Spain increasing by about 77 per cent late last month.