Balls TV pounces for Premier League rights in Philippines

Filipino pay-television channel Balls TV has acquired rights for the English Premier League, the top division of football in England.

The deal will run until at least the end of the 2013-14 season, according to commercial and pay-television broadcaster ABS-CBN, the parent company of Balls TV.

The coverage will include live matches and weekly magazine shows such as Premier League World.

Balls TV struck the deal with the MP & Silva agency.