Bundesliga signs African digital media partnership

South African multi-platform media outlet Soccer Laduma has entered into a digital partnership with the Bundesliga, the top tier of club football in Germany.

Under the deal, said to be the first of its kind on the continent, Soccer Laduma will now serve as an official media partner of the Bundesliga in Africa.

Soccer Laduma will have exclusive access to Bundesliga clubs and players for video interviews and also receive exclusive video footage of each league match.

Content will be available in a dedicated Bundesliga section of the Soccer Laduma website. Soccer Laduma also operates mobile, social media and print platforms.

Peter du Toit, founder and chief executive of Soccer Laduma, said: “The Bundesliga, as one of the best international leagues and a worldwide brand, speaks for itself and we are looking forward to using our vast media reach across all our platforms to help spread the popularity of German football across the African continent.”

The length of the deal was not disclosed.

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.