Bundesliga signs African digital media partnership

South African multi-platform media outlet Soccer Laduma has entered into a digital partnership with the Bundesliga, the top tier of club football in Germany.

Under the deal, said to be the first of its kind on the continent, Soccer Laduma will now serve as an official media partner of the Bundesliga in Africa.

Soccer Laduma will have exclusive access to Bundesliga clubs and players for video interviews and also receive exclusive video footage of each league match.

Content will be available in a dedicated Bundesliga section of the Soccer Laduma website. Soccer Laduma also operates mobile, social media and print platforms.

Peter du Toit, founder and chief executive of Soccer Laduma, said: “The Bundesliga, as one of the best international leagues and a worldwide brand, speaks for itself and we are looking forward to using our vast media reach across all our platforms to help spread the popularity of German football across the African continent.”

The length of the deal was not disclosed.