The Canadian Football League has secured a live-streaming rights deal with the Twitter Canada division of the social network.
Under the agreement, the 30-minute #CFLTHISWEEK programme will be shown every Wednesday on the platform. The programme, which launches today (Wednesday) at 3pm North American Eastern Time, will feature news, interviews and guests, as well as fantasy sports discussions revolving around the American football league.
The deal marks the first time that a Canadian sports property has teamed up with Twitter for a live-streaming partnership.
The show will be filmed live at Twitter’s Canadian headquarters in Toronto.