![(Al Bello/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2024/06/GettyImages-1332842009.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=423)
On-demand and short video rights in China to the Paris 2024 Olympic Games have been secured by Kuaishou, a highly significant deal given the increasing importance of licensing sports media rights specifically to social platforms.
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