Sina Sports is aiming to grow its mass-participation events to make up for its decision not to compete for premium sports rights, Sina’s senior vice president has told TV Sports Markets.
Major League Baseball has secured an uplift in the value of its media rights in China despite the early termination of its deal with LeSports.
China Sports Media’s deal for Chinese Super League domestic rights – the emblematic deal of China’s sports-rights gold rush – will be worth just two-thirds of its initial annual value following a renegotiation.
The value of Australian Open tennis rights in China increased by 75 per cent in the new cycle, from 2018 onward, following new digital and linear broadcast deals.
The Chinese Basketball Association is close to reaching its media-rights income target of $60m (€51m) per season for the current cycle.
Event and venue management company iRena is making a substantial loss on its deal for all Chinese Volleyball League media and marketing rights.
Streaming platform iQiyi has almost doubled its fee in a renewed deal for Australian Open digital rights in China.
US college sports conference the Pac-12 has increased its annual media-rights income in China by about 66 per cent after agreeing a long-term deal with Alisports.
Online streaming platform Tencent is close to agreeing a deal for domestic Chinese Basketball Association rights for a fee close to the total value of the association’s digital rights last season.
Rigour Media’s 10-year deal for digital rights in China to World Snooker events marks the media group’s first significant move into streaming live sport.
The NFL secured a solid increase in the annual value of its digital rights in China from an exclusive deal with online streaming platform Tencent.