China

Uefa has finalised a host of media-rights deals for its national-team properties around the world as the start of its new cycle draws near.

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

The PP Sports division of Chinese new media company PPTV has acquired television and online rights to the Bundesliga, the top division of German club football.

Football-focused digital media platform Dugout will launch in China after agreeing a partnership with sports digital consultancy and marketing platform Mailman.