Streaming platform Huya will begin showing Ultimate Fighting Championship (UFC) events in China after sublicensing rights to the mixed martial arts promotion from rival streaming service Migu.

Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency

Chinese media group Shinai Sports has announced an exclusive digital rights deal for Uefa club competitions for the 2023-24 season, bolstering its portfolio of top-tier football properties

Digital marketing agency Red Lantern has been appointed by the World Snooker Tour (WST) to develop its presence in key Asian markets

Chinese media group Shinai Sports has signed a two-year extension to its media rights deal for the Wimbledon tennis grand slam

The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.

Tencent, the digital multimedia company, is back as a Formula 1 rights-holder in China, signing a multi-year deal with the motor-racing series

The FIM Superbike World Championship will receive live coverage on Chinese social media platform Douyin through an agreement between series promoter Dorna WSBK Organization and the China Sports Media (CSM)…

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.

The Professional Fighters League (PFL) and China Sports Media (CSM) have announced a multi-year agreement to broadcast live fight coverage on short-form video platform Douyin, giving users access to all…

The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…

Beijing Shinai Sports Media Technology (Shinai) has acquired digital rights in China to the next three editions of the French Open grand slam tennis tournament

AI-automated sports production company Pixellot has entered into a strategic agreement with Chinese internet giant Baidu as part of plans to further expand the latter’s involvement in the sports market.

LaLiga Plus, the OTT streaming service set up in China by the organising body of the top two Spanish football leagues, is ceasing broadcasts just over six months into a long-term agreement with the Chinese…

Chinese media group Shinai Sports has paid a strong fee for rights to the 2023 Fifa Women’s World Cup in a deal that experts say is worth significantly more than for previous tournaments.

Shinai Sports, the company that operates streaming platform iQiyi Sports, has acquired exclusive digital media rights in China to the 2023 Fifa Women’s World Cup.

China Mobile’s streaming platform Migu has acquired rights to the League of Legends Pro League (LPL), the top-tier domestic professional league for the video game title.

The NBA’s viewership figures on Chinese state broadcaster CCTV are reportedly close to returning to the levels reached prior to the league’s blackout in the country.