Golf’s PGA Tour has linked up with online subscription service Coliseum Sports Media to establish a new direct-to-customer service in New Zealand.
The new service, which will be under the brand of PGA Tour Live, will launch on January 1.
The service will provide live and on-demand coverage of all PGA Tour, Champions Tour and Web.com Tour events, as well as live digital content such as featured groups and holes. PGA Tour Live will also provide archived content.
The PGA Tour added that it is finalising a deal that will bring live and highlights coverage of the tour back to a “major free-to-air network, allowing 100 per cent of New Zealand sports fans the opportunity to see the best golfers in the world for the first time.”
Coliseum added that it would be adding other golf rights to sit alongside PGA Tour Live “shortly” with pricing for the service set to be announced nearer to the launch date.