German media company Constantin Medien has formed a new consulting unit.
Constantin said the new division will offer its clients and partners integrated, independent media consulting, with two executives being hired to lead the operation.
Simon Trägner, formerly managing director of German sponsorship agency akzio!, will join the Constantin Medien group as managing director of the new department, effective February 1.
Also joining as managing director will be Matthias Reichert, currently director of media sales clients at German media group Sport1 Media. Trägner (pictured) and Reichert will report to Olaf Schröder, chief operating officer for sports at Constantin Medien.
Constantin said the consulting department will bring together the expertise of its sports division and offer media consulting in the fields of sport and entertainment. The new business unit will be integrated into creative agency Leitmotif Creators.
Schröder said: “With our new consulting unit, we want to offer companies customised and integrated consulting and communication services for their brands. The department will operate autonomously, but will have access to the wide areas of expertise of our sports companies: the editorial capacity of all Sport1 platforms, the profound production know-how of Plazamedia, and the creation and content-marketing expertise of Leitmotif.”