Germany

Latest Features

After several cycles of decline, the value of Formula One rights in Germany has more than doubled in pay-television broadcaster Sky Deutschland’s exclusive deal for the 2021-24 cycle.

The German Football League (DFL) faced an absence of new bidders, a change in strategy from incumbent Sky Deutschland and an unstable economy as it went to market with its 2021-25 domestic rights. The tough conditions left experts to conclude the league had done well to avoid a larger income drop for the cycle.

The German Football League’s (DFL) short-term Bundesliga deals with Amazon and DAZN are strategic moves ahead of this month’s domestic rights tender, industry experts have told SportBusiness Media.

The German Football League (DFL) has renegotiated deals with six of its seven domestic media-rights holders, which will secure payments – and thus cashflow for German clubs – in the next month. Discovery is the only broadcaster yet to reach an agreement.

WWE will broadcast its pay-per-view events in Germany exclusively on its OTT platform, WWE Network, in the 2020-23 rights cycle.

Uefa has commissioned German pay-television broadcaster Sky Deutschland to produce the crowd noise sound effects for this month’s Champions League and Europa League ‘Final 8’ tournaments. W

German automotive manufacturer Mercedes has launched a dedicated channel on Motorsport.tv, the OTT streaming platform operated by digital media group Motorsport Network

Subscription streaming service DAZN has signed off on its acquisition of Uefa Champions League rights in Germany for the new three-season cycle, from 2021-22 to 2023-24

Formula One has agreed a deal with YouTube that will allow the Google-owned platform to live stream the Eifel Grand Prix in Germany for free in seven countries in Europe

Features

Uefa has increased the value of its lower-tier club competition media rights in Germany by over 40 per cent through commercial broadcaster RTL’s acquisition of exclusive, multi-platform rights to the Europa League and newly created Europa Conference League.

Uefa has increased the value of Champions League rights in Germany by nearly 70 per cent in the 2021-24 cycle, driven by an intense broadcaster battle in which DAZN ousted Sky Deutschland and Amazon made another foray into premium football.

Uefa is close to completing a record-breaking deal for rights to the 2024 European Championship with Deutsche Telekom, in what would be the largest fee ever received by Uefa for European Championship rights in a single market.

The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.

Pay-television broadcaster Sky Deutschland has raised its annual outlay on two of golf’s majors, the PGA Championship and Open Championship, by almost half to secure its dominance over the sport in the DACH region against the threat of US media group Discovery.

Public-service broadcaster ARD’s three-year renewal of its Tour de France rights deal in Germany reflects its renewed commitment to the Tour following earlier concerns over doping. It follows two two-year deals which the broadcaster considered a test period.

OTT streaming service DAZN’s acquisition of rights to World Rally Championship, MotoGP and IndyCar in Germany, Austria and Switzerland is part of its plan to avoid customer churn and bolster content in the summer months when its football coverage breaks.

Pay-television broadcaster Sky Deutschland has brought back the Formula One motor racing championship to its platform in Germany, Austria and Switzerland after a one-year absence that caused a customer…

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Germany, Austria and Switzerland.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Germany, Austria and Switzerland.

The value of ATP Tour tennis rights in Germany, Austria and Switzerland has once again dramatically increased amid intense competition for a year-round competition with a growing domestic interest

The value of Wimbledon rights in the DACH region will increase significantly in the next cycle after incumbent rights-holder Sky Deutschland faced down strong competition to retain them

Sky Deutschland to pay about €22m per season for Premier League rights, 2019-2022 This is about 70 per cent more than the €13m per season DAZN pays from 2016-2019 T

The European Tour agreed new deals with Sky in the UK and Ireland as well as in Germany, Austria and Switzerland last month, as a multi-territory agreement with Discovery nears completion.

DAZN has acquired exclusive Ultimate Fighting Championship rights in Germany and Austria, more than doubling the previous value of the rights. OTT service DAZN will pay just under $2m (€1.7

Sports broadcaster Eurosport has had its grip on MotoGP rights across Europe weakened in recent times, despite its renewal of rights in the Netherlands.

DAZN to pay about €3m per season for third-party Uefa national-team rights, 2018-19 to 2021-22 Deal will cover Germany, Austria and Switzerland; coverage also agreed with ORF and AZ Medien

Perform-owned OTT service DAZN has paid an increase of close to 70 per cent to retain its hold on rights to Italy’s Serie A in Germany and Austria.