Germany
Features
ARD, ZDF winter sports dominance keeps German ski fee flat
The value of German ski association domestic rights will stay flat once again in a renewal with ARD and ZDF as the public-service broadcasters’ winter sports dominance continues to put off competitors.
Infront takes EHF rights hit to secure coverage in tough key markets
European Handball Federation club competition rights have decreased in value in several key markets, with incumbents dropping out to leave tough market conditions for seller Infront.
Discovery continues cut-price Bundesliga sublicense to DAZN on same terms
International media group Discovery has continued its sublicensing agreement with DAZN into 2020-21 at the same fee after the former’s attempt to terminate its Bundesliga rights deal was thwarted by the German Institution of Arbitration (DIS).
F1 sees massive fee hike in Germany in shift behind Sky paywall
After several cycles of decline, the value of Formula One rights in Germany has more than doubled in pay-television broadcaster Sky Deutschland’s exclusive deal for the 2021-24 cycle.
Tough market weighs on DFL domestic rights income
The German Football League (DFL) faced an absence of new bidders, a change in strategy from incumbent Sky Deutschland and an unstable economy as it went to market with its 2021-25 domestic rights. The tough conditions left experts to conclude the league had done well to avoid a larger income drop for the cycle.
DFL’s short-term Amazon, DAZN deals seen as ‘strategic’ ahead of domestic tender
The German Football League’s (DFL) short-term Bundesliga deals with Amazon and DAZN are strategic moves ahead of this month’s domestic rights tender, industry experts have told SportBusiness Media.
Bundesliga seals revised domestic deals, secures clubs finances if league resumes
The German Football League (DFL) has renegotiated deals with six of its seven domestic media-rights holders, which will secure payments – and thus cashflow for German clubs – in the next month. Discovery is the only broadcaster yet to reach an agreement.
WWE holds back PPV rights in Germany to promote OTT
WWE will broadcast its pay-per-view events in Germany exclusively on its OTT platform, WWE Network, in the 2020-23 rights cycle.
Uefa raises lower-tier club rights income more than 40% in German RTL deal
Uefa has increased the value of its lower-tier club competition media rights in Germany by over 40 per cent through commercial broadcaster RTL’s acquisition of exclusive, multi-platform rights to the Europa League and newly created Europa Conference League.
Uefa secures massive Champions League hike in Germany as broadcaster battle heats up
Uefa has increased the value of Champions League rights in Germany by nearly 70 per cent in the 2021-24 cycle, driven by an intense broadcaster battle in which DAZN ousted Sky Deutschland and Amazon made another foray into premium football.
Uefa set to agree record deal with Deutsche Telekom for Euro 2024
Uefa is close to completing a record-breaking deal for rights to the 2024 European Championship with Deutsche Telekom, in what would be the largest fee ever received by Uefa for European Championship rights in a single market.
NFL eyes further brand boost with ProSiebenSat.1 FTA renewal in DACH
The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.
DAZN positions itself for domestic tender with Bundesliga sublicense deal
Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.
Sky Deutschland solidifies golf dominance in DACH with PGA, Open deals
Pay-television broadcaster Sky Deutschland has raised its annual outlay on two of golf’s majors, the PGA Championship and Open Championship, by almost half to secure its dominance over the sport in the DACH region against the threat of US media group Discovery.
ARD shifts to three-year Tour de France renewal as doping-related ‘test period’ ends
Public-service broadcaster ARD’s three-year renewal of its Tour de France rights deal in Germany reflects its renewed commitment to the Tour following earlier concerns over doping. It follows two two-year deals which the broadcaster considered a test period.
DAZN attempts to bolster summer portfolio with motorsports deals
OTT streaming service DAZN’s acquisition of rights to World Rally Championship, MotoGP and IndyCar in Germany, Austria and Switzerland is part of its plan to avoid customer churn and bolster content in the summer months when its football coverage breaks.
Sky Deutschland listens to the demand of subscribers: bring back Formula One
Pay-television broadcaster Sky Deutschland has brought back the Formula One motor racing championship to its platform in Germany, Austria and Switzerland after a one-year absence that caused a customer…
FREE | Germany market report, 2019
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Germany, Austria and Switzerland.
Germany market report, 2019
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in Germany, Austria and Switzerland.
ATP earn large increase as Sky fights off rivals in Germany, Austria and Switzerland
The value of ATP Tour tennis rights in Germany, Austria and Switzerland has once again dramatically increased amid intense competition for a year-round competition with a growing domestic interest
Fierce competition drives increase in Wimbledon rights in Germany, Austria and Switzerland
The value of Wimbledon rights in the DACH region will increase significantly in the next cycle after incumbent rights-holder Sky Deutschland faced down strong competition to retain them
Premier League earns big increase for rights in the DACH region
Sky Deutschland to pay about €22m per season for Premier League rights, 2019-2022
This is about 70 per cent more than the €13m per season DAZN pays from 2016-2019
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European Tour strikes new Sky deals as wide-ranging Discovery agreement draws near
The European Tour agreed new deals with Sky in the UK and Ireland as well as in Germany, Austria and Switzerland last month, as a multi-territory agreement with Discovery nears completion.
IMG earns huge UFC fee increase from German market
DAZN has acquired exclusive Ultimate Fighting Championship rights in Germany and Austria, more than doubling the previous value of the rights.
OTT service DAZN will pay just under $2m (€1.7