Cowboys expand Mexico presence with TelevisaUnivision agreement

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The National Football League's Dallas Cowboys are significantly enhancing their presence in Mexico by securing a landmark partnership with Spanish-language media giant TelevisaUnivision in the country.

As part of a three-year contract, TelevisaUnivision will broadcast all Cowboys preseason games in Mexico through 2024, starting with the August 13 fixture against the Denver Broncos, which will be aired on streaming service ViX.

TelevisaUnivision will also air Cowboys' in-house media content across its various platforms.

The Cowboys are one of nine NFL teams to be awarded international marketing rights in Mexico.

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