CBS Sports' acquisition of National Women's Soccer League media rights underlines the network's growing commitment to soccer in the United States and is a significant attempt to leverage the growing popularity of the women's game in the country.
The Bundesliga is taking a calculated gamble in its new US media-rights deal, with ESPN, as despite the huge increase in the rights fee the deal involves a significant reduction in linear television exposure.
As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.
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