Bob Williams, US office

USA

The Bundesliga is taking a calculated gamble in its new US media-rights deal, with ESPN, as despite the huge increase in the rights fee the deal involves a significant reduction in linear television exposure.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 
USA

Bob Williams speaks to Lucy Rutishauser, Sinclair Broadcast Group's chief financial officer, about the network's purchase of the Fox regional sports networks