TikTok’s growth pushes platform into key engagement role for sports properties
As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.
Lucy Rutishauser, Sinclair Broadcast Group chief financial officer
Bob Williams speaks to Lucy Rutishauser, Sinclair Broadcast Group's chief financial officer, about the network's purchase of the Fox regional sports networks