CSM Sport & Entertainment, a division of marketing services group Chime Communications, has made an investment in virtual reality agency Visualise.
Terms of the deal were not disclosed, but CSM said its investment in the London-based agency is a further indication of its focus on developing in-house capabilities in technology and innovation.
Alastair Bewick (pictured) of CSM, said: “Our partnership with Visualise is a natural fit: they have produced 360-degree and VR content across the world’s largest sporting events meaning that we have crossed paths many times over the last five years. This investment will ensure that we remain at the forefront of this increasingly important technology.”
Henry Stuart, chief executive and co-founder of Visualise, added: “The commitment shown by CSM means that we will be a key player in sport and entertainment, two areas which have and will continue to provide some of our most exhilarating content.”