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Features
Sky gains from BBC live golf reappraisal in Masters renewal
Sky achieved its long-held ambition of exclusive live coverage of the US Masters in the UK because its co-incumbent, the BBC, decided live golf is no longer a strategic priority.
BT looks to secure sports future with huge Champions League renewal
BT’s huge outlay for Uefa club competition rights in the 2021-24 cycle was driven by the UK telco's need to retain a viable sports broadcasting proposition.
SPFL sees robust international rights guarantee despite betting absence
The Scottish Professional Football League has secured a strong minimum guarantee from Infront for international rights to Scottish league football. The deal is robust by historical standards, given that betting streaming rights were not included.
DAZN’s ‘logical’ interest in UK launch is hard to square with commercial realities
In October, DAZN executive chairman John Skipper described the UK as “a logical DAZN market”, pinpointing three potential avenues of entry: rights to the English Premier League, boxing, and tennis. But experts and insiders surveyed by SportBusiness say DAZN should treat the UK market with caution.
UK, France may drive global Champions League revenue downturn
Uefa, European football’s governing body, could be on the verge of a sharp downturn in Champions League media-rights revenues for the 2021-24 cycle, with specific factors in the key UK and France markets exacerbating a broader price correction already anticipated for similar high-profile properties.
Sky, Channel 4 keep terms steady for three-year F1 sublicence renewal in UK
UK commercial broadcaster Channel 4’s recent Formula One sublicensing renewal with pay-television broadcaster Sky extends their relationship for another three years, until the end of 2022, with the deal value unchanged, SportBusiness Media understands.
LaLiga shifts to fee plus revenue share in Premier Sports UK, Ireland deals
Spain’s LaLiga has for the first time agreed a revenue-sharing deal for its rights in the UK and Ireland for the 2019-22 cycle. LaLiga will receive a fee from pay-television broadcaster Premier Sports, but the two parties will also share revenues in both territories from LaLiga’s dedicated channel, LaLigaTV, SportBusiness Media understands.
BBC pays blockbuster fee for Women’s Euro 2021 UK rights
The BBC has paid around ten-times more for the UK rights to the 2021 Uefa Women’s Euro than commercial broadcaster Channel 4 paid for the 2017 tournament, SportBusiness Media understands.
GolfTV threat drives Sky extension of Open rights in UK & Ireland
UK pay-television broadcaster Sky’s extension of its rights deal for The Open is an attempt to shore up its dominant position in golf in the UK and Ireland against the threat of GolfTV, the dedicated channel run by the Discovery-PGA Tour joint venture, SportBusiness Media understands.
LaLiga FTA constraints in UK, Ireland may stymie tender interest
Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.
BT benefits from incumbent Sky’s OTT concerns in WWE grab
Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.
English FA spurns higher pay-TV revenue for free-to-air Cup reach
The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.
Amazon seeks UK tennis dominance with WTA rights play
Amazon secured Women’s Tennis Association (WTA) Tour rights in the UK for the 2020-23 cycle with a bid nearly 60 per cent higher than incumbent pay-television broadcaster BT Sport's current fee, SportBusiness Media understands, as the tech and ecommerce giant moves to establish a dominant position in UK tennis broadcasting.
Women’s motorsport series goes for ‘reach over reward’ in inaugural season
W Series, the all-female motorsport competition, is prioritising exposure over revenue in its media-rights strategy for the series’ inaugural year, it has told SportBusiness Media, although it would be difficult for the series to adopt any other approach, according to industry experts.
Speedway GP maintains UK income despite lack of competition in BT renewal
The value of FIM Speedway World Championship rights in the UK held up in a new three-year deal, from 2019 to 2021, despite incumbent rights-holder BT Sport facing no serious competition.
FA Cup ‘non-linear’ rights package opens door to Amazon
The FA has opened the market for FA Cup domestic rights to new competition with the inclusion of a ‘non-linear package’ – expected to attract interest from internet giant Amazon – in the tender for the 2021-22 to 2024-25 cycle, SportBusiness Media understands.
Star India’s OTT strategy in UK drives Sky IPL rights loss
Media company Star India’s plans to use the Indian Premier League to develop its Hotstar OTT platform in the UK drove pay-television broadcaster Sky’s loss of the property, SportBusiness Media understands.
Sky’s reunion with US PGA Championship to stretch to 2023
UK pay-television broadcaster Sky Sports’ new rights deal for the US PGA Championship is for the five-year period from 2019 to 2023, SportBusiness Media understands. This marks a rebuilding of the long-term partnership between rights-holder and broadcaster that ended in 2016 when Sky refused to meet rights distributor IMG’s valuation of the property.
Bellator MMA given a fighting chance in the UK with Sky, Channel 5 deals
Bellator MMA has been waiting years for a consistent broadcast deal in the UK and Ireland. Now two have arrived at once
Eleven’s difficulties in the UK hit IMG, MMA promotions
The expected collapse of Eleven Sports’ UK business has pushed IMG back to square one in its bid to stir up competition in the country and ruined the best-laid plans of multiple mixed martial arts promotions.
Sky’s dominance of domestic football rights will help with customer retention
Sky’s renewal of the exclusive live rights to the English Football League and the stronger grip it has taken on the rights to the Scottish Professional Football League – to add to its dominance of Pre…
Low value of Premier League short-form content raises questions for league and clubs
The value of the English Premier League’s short-form content has rallied a little since the last sales cycle but still remains well down on its peak value over a decade ago.
NBA more than doubles its money via Sky deal in the UK and Ireland
Pay-television broadcaster Sky has paid an increase of more than 130 per cent to claim NBA rights in the UK and Ireland.
Sky has struck a four-season deal, from 2018-19 to 2021-22, worth about $3
European Tour strikes new Sky deals as wide-ranging Discovery agreement draws near
The European Tour agreed new deals with Sky in the UK and Ireland as well as in Germany, Austria and Switzerland last month, as a multi-territory agreement with Discovery nears completion.