Sports media service provider Deltatre has been acquired by sports marketing company Bruin Sports Capital, it was announced this (Thursday) morning.
Deltatre works with a number of top sports properties, including football bodies Fifa, Uefa and the English Premier League, as well as broadcasters such as the BBC, BT Sport and Fox.
In April, Deltatre was selected by ATP Media, the broadcast arm of men's tennis organisation, the ATP World Tour, to redesign and relaunch its direct-to-consumer live streaming service.
The deal will help Deltatre to “broaden its portfolio of digital, live streaming and broadcast services, accelerate growth across Europe and Asia and establish a meaningful presence in the United States,” according to a statement from the two parties.
Bruin Sports Capital, which was established 18 months ago, has more than 1,000 employees across 24 offices in nine countries, having established operations in experiences and hospitality, marketing services, and sports media and technology.
Giampiero Rinaudo, the chief executive and co-founder of Deltatre, will continue to lead the company, which has offices in Australia, France, Germany, India, Italy, Japan, Singapore, Switzerland and the UK. Rinaudo and his co-founder, Luca Marini, will retain a significant minority investment in Deltatre.
“Deltatre is on the cutting-edge of media, technology and sports globally – from live streaming to broadcast solutions to website and mobile application development, they are driving exceptional value for clients and delivering sport to audiences around the world,” Bruin Sports Capital founder and chief executive George Pyne said. “At Bruin Sports Capital we understand the importance of media and technology as tools for global engagement in sport, and believe with our experience and access to long-term flexible capital we can help Deltatre continue to innovate and grow their business.”
Rinaudo added: “Celebrating our 30th anniversary we believed there was still a lot of potential in Deltatre, but we understood that the next level of growth needed a new partner that could really support us in our plans and long-term strategy. We found in Bruin Sports Capital the perfect partner with a strong focus on the sport business, with significant influence in the media and sponsorship space and with long-term investment vision. Our clients will be the first to benefit from our new ability to make investments that will ensure they are always on the cutting-edge of product and technology.”