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Discovery outlines Beijing 2022 output, OTT customer retention plans and ‘robust’ audio

Presenter Radzi Chinyanganya (L) & Discovery president of sport, Andrew Georgiou (R) discuss coverage from The Cube (Getty Images)

Discovery has today (Monday) laid out its production and editorial plans for next month’s Beijing 2022 Winter Olympics as it seeks to convert more OTT users to long-term subscribers on the back of the third consecutive Olympic Games for which it has held broadcast rights across Europe.

The latest iteration of the Cube, the multi-location ‘extended reality’ studio at the forefront of Discovery’s major events coverage in recent years, was unveiled this morning along with details of the broadcaster’s Olympic output in 19 languages across 50 countries.

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