The Swiss Super League has agreed to increase the number of match slots from 2021-22 in its new domestic rights deal with telco Swisscom, preventing a potential dramatic dip in revenue amid an uncompetitive environment.
The National Basketball Association entertained the possibility of going exclusively direct-to-consumer in France as a way of counterbalancing a lack of competition in its latest renewal with pay-television broadcaster beIN Sports, SportBusiness Media understands.
The value of German ski association domestic rights will stay flat once again in a renewal with ARD and ZDF as the public-service broadcasters’ winter sports dominance continues to put off competitors.
Serie A’s carve out of important rights in its international rights invitation to tender for the 2021-24 cycle has surprised potential agency bidders. Agency sources say there is a premium attached to being the sole global distributor of a property, which is reflected in rights fees. This will be lost in the current process.
The value of Uefa’s national-team rights in Scandinavia from 2022-23 has risen sharply, with the European governing body the latest rights-holder to prosper in the region amid a push by broadcasters to seal long-term deals for premium properties.
Norwegian commercial and pay-television broadcaster TV2 has renegotiated and extended its deal for domestic top-tier ice hockey, increasing its rights fee from next season, while also strengthening its ties to the sport by adding all rights controlled by the national federation.
Uefa has seen the value of its top-tier Champions League competition fall by a fifth in Italy for the coming 2021-24 cycle. But the drop has been cushioned by the entry of ecommerce giant Amazon, which has committed a considerable amount to acquire a package of rights.
The NBA has avoided a severe decrease in fee for its rights in Belgium despite an absence of competition, renewing with Eleven Sports Network for the 2020-23 cycle at a slight reduction compared to the previous cycle.
Infront has edged closer to enhancing its dominance over skiing media rights, with the agency entering exclusive negotiations with the Swiss Ski Association for international rights from 2022-23, following a hotly contested tender process.
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