Europe

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A lack of competition, Sky’s reduced appetite for international cricket and match delays caused by the Covid-19 pandemic have driven down the value of Sri Lanka Cricket’s rights in the UK.

The ATP has secured a strong fee increase in its latest renewal with Greek pay-television broadcaster Cosmote.

The Swiss Super League has agreed to increase the number of match slots from 2021-22 in its new domestic rights deal with telco Swisscom, preventing a potential dramatic dip in revenue amid an uncompetitive environment.

Cosmote, Greece’s dominant pay-television broadcaster, has maintained a flat fee in its latest renewal of exclusive MotoGP rights.

English football’s fifth-tier, the National League, bucked the market trend to secure an increase in its media-rights fee in its latest domestic renewal with telco BT.

Sportall, the new OTT streaming platform in France, has appointed François Pesenti, the former head of French subscription broadcaster RMC Sport, as an independent board member.

Italian football’s Lega Serie A has pushed back the deadline for first-round bids in its domestic rights auction for the 2021-24 cycle.

Subscription broadcaster Eleven has retained rights to mixed martial arts’ Ultimate Fighting Championship in a ‘multi-year’ agreement. T

The Ekstraklasa, the top tier of club football in Poland, has signed a new rights deal in the Balkan region with pay-television broadcaster Arena Sport

Features

The National Basketball Association entertained the possibility of going exclusively direct-to-consumer in France as a way of counterbalancing a lack of competition in its latest renewal with pay-television broadcaster beIN Sports, SportBusiness Media understands.

The value of German ski association domestic rights will stay flat once again in a renewal with ARD and ZDF as the public-service broadcasters’ winter sports dominance continues to put off competitors.

Uefa has maintained the value of its club competitions in Portugal through renewals with pay-television broadcasters Eleven Sports and Sport TV.

The value of the National Hockey League’s rights in the Nordics will triple from 2021-22 in Nordic Entertainment (Nent) Group’s five-season renewal of the property.

Serie A’s carve out of important rights in its international rights invitation to tender for the 2021-24 cycle has surprised potential agency bidders. Agency sources say there is a premium attached to being the sole global distributor of a property, which is reflected in rights fees. This will be lost in the current process.

The Swedish Hockey League has ensured its long-term financial security by boosting the value of its domestic rights by over a third in a renewal with TV4 Media out to 2029-30.

UK commercial broadcaster ITV is not thought to have seen any competition in its latest five-year renewal of British Touring Car Championship rights.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Baltics region, consisting of Estonia, Latvia and Lithuania.

Eleven needed to retain LaLiga rights in Belgium to strengthen its position in carriage negotiations next year.

The value of Uefa’s national-team rights in Scandinavia from 2022-23 has risen sharply, with the European governing body the latest rights-holder to prosper in the region amid a push by broadcasters to seal long-term deals for premium properties.

BeIN Media-owned broadcaster Digiturk has agreed to increase its fee for Turkish Süper Lig rights for the 2020-21 season to help keep the league’s struggling clubs afloat.

Norwegian commercial and pay-television broadcaster TV2 has renegotiated and extended its deal for domestic top-tier ice hockey, increasing its rights fee from next season, while also strengthening its ties to the sport by adding all rights controlled by the national federation.

The English FA is thought to have achieved a robust fee for rights to the top-tier Women’s Super League in the first domestic rights tender for the property.

Spanish telco Telefónica will hold steady its per-year outlay on Formula One rights in its renewal for the 2021-23 cycle, SportBusiness Media understands.

Uefa has seen the value of its top-tier Champions League competition fall by a fifth in Italy for the coming 2021-24 cycle. But the drop has been cushioned by the entry of ecommerce giant Amazon, which has committed a considerable amount to acquire a package of rights.

The NBA has avoided a severe decrease in fee for its rights in Belgium despite an absence of competition, renewing with Eleven Sports Network for the 2020-23 cycle at a slight reduction compared to the previous cycle.

Infront has edged closer to enhancing its dominance over skiing media rights, with the agency entering exclusive negotiations with the Swiss Ski Association for international rights from 2022-23, following a hotly contested tender process.

Spanish telco Telefónica has agreed to pay a modest per-season uplift to renew its exclusive NBA rights in Spain for the 2020-23 cycle, SportBusiness Media understands.

UK commercial broadcaster Channel 4 kept its outlay flat on summer Paralympics media rights in its renewal for the Paris 2024 edition, SportBusiness Media understands.