International sports broadcaster Eurosport has further enhanced its tennis coverage in Russia by agreeing a three-year rights deal, from 2019 to 2021, with the men’s ATP Tour.
Eurosport will show 39 ATP Tour tournaments per season starting this month. The agreement includes nine Masters 1000 events, 13 ATP 500 events and 15 ATP 250 events, the end-of-season ATP Finals and the Next Gen ATP Finals.
The deal with the Tour and ATP Media also includes the ATP Tour: Uncovered magazine show. Eurosport already holds exclusive rights in Russia to the Australian Open, Roland Garros, Wimbledon and the US Open – the sport’s four grand slams.
Mark Webster, chief executive of ATP Media, said: “The Russian market is extremely exciting for tennis with some of the next generation of stars emerging from there and we believe Eurosport is the perfect partner to tell their story.”
The Russian agreement comes after Eurosport in October signed a deal with the ATP and ATP Media for 37 ATP Tour events per year to be screened on Eurosport France platforms for five years, from 2019.