Pan-regional sports broadcaster Eurosport has acquired the exclusive pan-European rights to the six matches being held across the world to promote the 2014 edition of World Tennis Day, which this year will be held on March 3.
The Eurosport and Europort 2 channels will broadcast live in Europe all matches from the three showpiece events taking place in Hong Kong, London and New York.
Novak Djokovic, Andy Murray, Pete Sampras, Andre Agassi and Li Na are some of the stars participating in the World Tennis Day, now in its second edition having been launched in 2013 by the International Tennis Federation and sports marketing, management and entertainment company StarGames to promote the sport of tennis and increase participation among young players around the globe.
Eurosport will act as host broadcaster of the World Tennis Day Showdown in London and will produce matches including Andre Agassi versus Pete Sampras and a rerun of the 1987 Wimbledon final between Ivan Lendl and Pat Cash.
Eurosport will also broadcast a special edition of magazine programme ‘Game, Set & Mats,’ starring former world No.1 Mats Wilander, while it has secured digital rights to all matches and will show them live and on demand on online simulcast service, Eurosport Player.