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FFA to separate sale of A-League, national team rights

Football Federation Australia will separate the sale of its rights to the top-tier A-League and the national team World Cup qualifiers in the next cycle, according to the Herald Sun newspaper.

The current A-League deal will expire in 2017, but the report said that the FFA is keen to push through deals ahead of the start of next season.

The national team rights for the decisive third phase of qualifying will be sold by Lagardère Sports, the sports marketing division of conglomerate Lagardère, with the campaign starting in September. The package will include 10 games.

FFA, which will retain rights for Australia friendlies, will appoint an evaluation adviser to market the A-League rights.