The Fox International Channels broadcast subsidiary of media company 21st Century Fox has launched a new service dedicated to global cross-platform media buying and sponsorships.
Fox Media, which will include Fox Sports in its portfolio of brands, aims to enable innovative ad sales partnerships, including native advertising and branded content, across multiple platforms.
From a single point of contact, FIC said local, regional and global clients will be able to connect to audiences across the group’s 1.825-bn strong television footprint and nearly 130m unique monthly online users. Fox Sports is currently available in 90m homes.
Deborah Armstrong, FIC’s executive vice-president of advertising sales and corporate communications for Europe, said: “Our goal is to match global brands with Fox, National Geographic and Fox Sports; three of the world’s most powerful media brands, offering distinctive choices by genre, market, audience and media.
“We provide one-stop access to the Fox world across entertainment, sports and factual programming and deliver global cross-media sponsorships that maximise the winning combination of TV and online.”
Fox’s in-house creative teams will now be known globally as FoxLab and will continue to deliver integrated, cross-media campaigns to clients in any industry segment.
Hernan Lopez, president and chief executive of FIC, added: “With the expansion of FoxLab to service clients in every part of the world, we’ve become a truly full-service, creative and content partner, well positioned to offer quality marketing partnership, branded content campaigns and native advertising relevant across all screens. It’s not just about channels anymore. We reach consumers across all media.”