FIH engages Little Dot to amplify digital content

The International Hockey Federation (FIH) has heralded a “step change” in its digital media strategy through a new two-year partnership with Little Dot Studios.

The agreement with the digital media company will see Little Dot amplify the FIH’s content creation and distribution across digital platforms.

For the first time in the FIH’s history, hockey content will be activated on a global scale by Little Dot.

The FIH said this content will be crucial to maximising engagement in hockey’s flagship events taking place later this year – the World Cups and Champions Trophies.

FIH TV and broadcast director, Andy Oram, said: “This partnership with Little Dot Studios represents a step change in the way we approach our digital broadcast strategy and the importance of leveraging our own channels.

“By increasing engagement in our content and subsequently our reach across FIH digital channels, this partnership represents a crucial component of our Hockey Revolution strategy’s aim of generating millions more followers across the world.”

The Little Dot portfolio includes electric car-racing series Formula E, the England and Wales Cricket Board and the English Football Association.