Flow, the Caribbean pay-television platform owned by telecommunications company Cable & Wireless Communications, has acquired rights to the Indian Premier League Twenty20 cricket competition.
Flow Sports will become the official broadcast partner of the IPL in the Caribbean from the 2016 tournament, which is set to run from April 9 to May 29. Terms of the deal were not disclosed.
Flow Sports will show all 60 games of the eight-team 2016 tournament live. The deal also gives Flow exclusive digital rights for the IPL, which will be available for free to all Flow mobile and broadband customers via the cricketgateway.com platform.
John Reid, president of Flow, said: “Our customers consistently tell us that, as the biggest and most exciting T20 tournament in the world, the IPL is their favourite regular season cricket competition – the IPL is to cricket fans what the English Premier League is to football fans.”
West Indies stars such as Chris Gayle (pictured), Dwayne Bravo, Sunil Narine, Andre Russell and Kieron Pollard are regular fixtures in the IPL.