LeSports, which is operated by Chinese internet company LeEco, has appointed Zhang Zhiyong as its president, according to the Yutang Sports website.
Zhang joins LeSports having worked for over two decades for Chinese sportswear giant Li Ning.
Having joined the company in 1992, he became chief executive and executive director in 2004 only to depart in 2014 to forge his own running-shoe business.
Zhang will report to LeSports chief executive Lei Zhenjian in his new position.