Hungarian public-service broadcaster MTVA has launched a new free-to-air television channel entitled M4 Sport.
MTVA said the new channel is not designed to compete with existing commercial sports channels and will focus on the country’s five most popular sports – football, handball, water polo, basketball and ice hockey – along with major international events.
The channel will also present programmes about Hungary’s sporting history and broadcast junior team matches. From the summer of 2015, M4 Sport will broadcast the Formula One motor racing championship, commencing with this weekend’s Hungarian Grand Prix, and football matches from the Uefa Champions League.
The final of the Champions League and the Uefa Super Cup will be shown on M4 Sport. Sport1, owned by AMC Networks International, will still broadcast the Super Cup live, and the Champions League final on a delayed basis.
M4 Sport will broadcast live from 4pm on weekdays and from morning until evening on weekends.