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IMG Arena adds data collection, production, tracking capabilities in FlightScope takeover

IMG Arena, the sports betting unit of the IMG agency, has added additional data collection, audiovisual production and tracking technology capabilities to its services through the acquisition of sports technology firm FlightScope Services.

Having worked with the Poland-based firm since 2013, IMG Arena has now taken over the company and plans to invest “significant funds and resources” to introduce FlightScope Services’ technology into other sports in its portfolio, including basketball, football, major US sports and volleyball.

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